For Humans

Learn the enjoyably hilariously relatably charmingly human approach to marketing that makes you money.

Join the waitlist!

A lot of marketing today is the opposite of what people actually want...

Nobody wants to feel sold to. Nobody wants to attend a lame webinar or have their email held hostage for a freebie that frankly isn’t worth the inbox spam.

Consumers today are smarter than ever and when we get overly focused on making the sale — we forget what makes people actually want to buy in the first place. So the question we must ask ourselves is... What makes people actually want to buy?

People buy when they have a problem they think you can solve... but!

What happens when you're not the only person who can solve their problem? In this overcrowded market — you're not the only trainer at the gym, not the only business coach online, and you’re definitely not the only Etsy shop selling tiny hats for dogs.

When so many businesses are selling the same thing, with the same features, and same benefits… How are you supposed to stand out?

That's where Marketing for Humans comes in!

Who I've Worked With

Who Is Marketing For Humans For?

This course is for you if...

You hate sales

The thought of selling makes you feel pushy or inauthentic.

You feel like you're shouting into the void

You have an incredible product or service, but can't seem to get people's attention.

You're afraid to be funny

You love humor, but are afraid to use it for your business. What if someone gets offended?

Your strategy is... ???

Your current marketing strategy consists of saying "I know I should start a YouTube..."

Your AI-written copy feels robotic

You use ChatGPT but it always feels impersonal or “off.”

You're paralyzed by perfectionism

Nothing comes out when you sit down to write an ad, an email, a [FILL IN THE BLANK].

You're worried you don't stand out

Your brand feels like it came from a template instead of the heart.

You feel like somebody else

You feel like you can't "just be yourself" — like you have to put on the "yoga instructor voice" to be a yoga instructor.

You just need a roadmap

You're a great writer, but need help crafting a marketing strategy to deliver consistent sales.

When you're trying to stand out in a crowded market, who you are is your competitive advantage.

So what if you're not the only trainer at the gym?

Some people want to train with a retired Olympic athlete.
Some want to train with a mom who successfully lost the baby weight (and kept it off).

One trainer is not better than the other — trust me, my mom would quit day one of training with an Olympian. They are each uniquely equipped to inspire and motivate their ideal audience.

If you haven't been in business as long as someone else, had as many clients as someone else (or you haven't won a gold medal for your country) you may think your story isn't worth telling.

But if you don't tell people who you are, they have no way of knowing if you're the right fit for them.

You might worry: what if I turn some people off? But in dating and business, we don’t want to attract everyone, we want to attract the people who are perfect for us (we're not trying to attract the weird guy on the bus).

So instead of focusing your marketing on features and benefits, let's give the people what they want: some humor, personality, and a little human-to-human connection.

Let's show your audience that there's a human behind what you sell (and not only that), but that you're the right human for them.

Marketing For Humans is the proven system for entrepreneurs to learn how to stand out, attract your ideal customers, and generate more revenue than you thought possible — all through the power of marketing like a human.

AI is hurting more than it's helping

It's no secret that the world has become pretty obsessed with AI... everywhere you look, entrepreneurs are asking AI to write their content, develop their marketing strategies, even walk their dog (I'm sure this is coming)…

And AI can be an incredible tool.

But if you don't have the skills to take what it gives you and rewrite it in a way that sounds personal, relatable, and real, then it's going to hurt more than it helps.

By 2025, it's predicted that as much as 90% of online content will be written by AI. That means content written for humans by humans will be rare. What is rare will be valued. And what is valued will be read.

So while everyone else is turning to AI to grow their business, the way to stand out in this increasingly artificial world is to be relatably and authentically yourself. To be human.

By 2025, 90% of online content will be generated by AI.

Your competitive edge is being human. Join the waitlist to hear when Marketing for Humans goes live.

Marketing For Humans

At A Glance...

Day one, you'll gain access to the
members-only site containing all the good stuff:

  • Hours of step-by-step video training showing you how to create connection, trust, and authority with your ideal customers.

  • Easy to follow templates, formulas, and prompts to give you a first principles understanding of marketing and copywriting.

  • A deep dive into branding that helps you stand out and creates irrationally loyal customers.

  • A master class on storytelling including step-by-step instructions on how to craft relatable, entertaining, and value packed stories every time.

  • A simple comedy writing framework you can use to build trust, connection, and LOLs.

  • Worksheets, guides, and checklists for each module to easily apply the lessons directly into your business.

  • But that's not all! (Infomercial voice)...

  • Deep dive bonus trainings on how to tap into the flow state and get the creativity juices flowin'.

  • A specific, actionable storytelling framework for your About Me page, client case studies, and more!

  • 24/7 Lifetime (and Afterlife time) Access to your course materials. They're yours as long as you want 'em (Afterlife internet connection may be spotty).

This course will help you...


Say goodbye to pushy sales tactics

And say hello to a style of selling that's proven, authentic, and genuinely helpful. You'll learn how to tune into your customers' needs way before they buy, so that the sale is simply a natural conclusion to the amazing help you've already provided.


Be unforgettable in a busy world

Stand out by developing a brand that reflects the best, most authentic version of you — one that showcases your values and connects with your customers' dream-self. It's like wearing your favorite outfit, but for business.


Turn skepticism into sales

What's stopping your customers from buying? You'll learn how to address those roadblocks head-on through the power of storytelling. Stories have the power to connect, inspire, and motivate, helping your customers go from “I’m not sure” to “I’m in!”


Disarm and charm 'em with humor

Humor isn't just about getting laughs. It's a strategic tool that humanizes your brand, gets customers to put their guard down, and helps you stand out and be remembered... you'll also get some laughs!


Attract your tribe

Learn the secrets to creating a business that resonates with and attracts your ideal customers. Learn to magnetize the clients who want to pick up what you're puttin' down.


Master the art of storytelling

Modern marketing is all about connection, and humans build connection by telling stories. Whether it's your website, about page, weekly emails, successful case studies, webinar scripts, or stage time — telling a good story is the best marketing strategy you can use in 2024.

Course Breakdown

Phase One: Branding

A Reason To Choose You

As an entrepreneur, it's easy to end up following the crowd. Easy to wake up one day and realize you’ve been speaking in the proverbial "yoga instructor voice" just because that’s what all the other yoga instructors were doing...

Phase Two: Storytelling

Connect And Convert

Learning to tell a great story is the number one skill an entrepreneur can learn to make sales feel easy, authentic, and consistently effective. Marketing is all about building connections and humans build connections by telling stories...

Phase Three: Humor

Disarm 'Em & Charm 'Em

The secret to avoiding the archive, steering clear of the dislike button, and outmaneuvering the never ending scroll… it's using humor in your marketing.

Instructor Image

Who Teaches Marketing for Humans?

Let me introduce you to the one and only Nadia Casey!

A former White House intern, who navigated her way to Google, started writing for The Onion, and then gracefully transitioned into the world of copywriting and marketing!

Known to many (but acknowledged by none) as a cool, hip, and overall stylish lady — Nadia’s on a mission to bring authenticity and fun into the work we do while we hurtle around the sun on this rock we call home.

Her unconventional (but storyworthy) career has allowed her to uncover a delightfully human take on marketing, sales, and life.

You're all the way down here...
but you're not on the waitlist?

Marketing For Humans begins soon.
Get on the waitlist to be the first to know when we open the doors!