Learn the enjoyably hilariously relatably charmingly human
approach
to
marketing that makes you money.
Nobody wants to feel sold to. Nobody wants to attend a lame webinar or have their email held hostage for a freebie that frankly isn’t worth the inbox spam.
Consumers today are smarter than ever and when we get overly focused on making the sale — we forget what makes people actually want to buy in the first place. So the question we must ask ourselves is... What makes people actually want to buy?
People buy when they have a problem they think you can solve... but!
What happens when you're not the only person who can solve their problem? In this overcrowded market — you're not the only trainer at the gym, not the only business coach online, and you’re definitely not the only Etsy shop selling tiny hats for dogs.
When so many businesses are selling the same thing, with the same features, and same benefits… How are you supposed to stand out?
That's where Marketing for Humans comes in!
You hate sales
The thought of selling makes you feel pushy or inauthentic.
You feel like you're shouting into the void
You have an incredible product or service, but can't seem to get people's attention.
You're afraid to be funny
You love humor, but are afraid to use it for your business. What if someone gets offended?
Your strategy is... ???
Your current marketing strategy consists of saying "I know I should start a YouTube..."
Your AI-written copy feels robotic
You use ChatGPT but it always feels impersonal or “off.”
You're paralyzed by perfectionism
Nothing comes out when you sit down to write an ad, an email, a [FILL IN THE BLANK].
You're worried you don't stand out
Your brand feels like it came from a template instead of the heart.
You feel like somebody else
You feel like you can't "just be yourself" — like you have to put on the "yoga instructor voice" to be a yoga instructor.
You just need a roadmap
You're a great writer, but need help crafting a marketing strategy to deliver consistent sales.
Some people want to train with a retired Olympic athlete.
Some want to train with a mom who successfully lost the baby weight (and kept it off).
One trainer is not better than the other — trust me, my mom would quit day one of training with an Olympian. They are each uniquely equipped to inspire and motivate their ideal audience.
If you haven't been in business as long as someone else, had as many clients as someone else (or you haven't won a gold medal for your country) you may think your story isn't worth telling.
But if you don't tell people who you are, they have no way of knowing if you're the right fit for them.
You might worry: what if I turn some people off? But in dating and business, we don’t want to attract everyone, we want to attract the people who are perfect for us (we're not trying to attract the weird guy on the bus).
So instead of focusing your marketing on features and benefits, let's give the people what they want: some humor, personality, and a little human-to-human connection.
Let's show your audience that there's a human behind what you sell (and not only that), but that you're the right human for them.
Marketing For Humans is the proven system for entrepreneurs to learn how to stand out, attract your ideal customers, and generate more revenue than you thought possible — all through the power of marketing like a human.
It's no secret that the world has become pretty obsessed with AI... everywhere you look, entrepreneurs are asking AI to write their content, develop their marketing strategies, even walk their dog (I'm sure this is coming)…
And AI can be an incredible tool.
But if you don't have the skills to take what it gives you and rewrite it in a way that sounds personal, relatable, and real, then it's going to hurt more than it helps.
By 2025, it's predicted that as much as 90% of online content will be written by AI. That means content written for humans by humans will be rare. What is rare will be valued. And what is valued will be read.
So while everyone else is turning to AI to grow their business, the way to stand out in this increasingly artificial world is to be relatably and authentically yourself. To be human.
Your competitive edge is being human. Join the waitlist to hear when Marketing for Humans goes live.
Say goodbye to pushy sales tactics
And say hello to a style of selling that's proven, authentic, and genuinely helpful. You'll learn how to tune into your customers' needs way before they buy, so that the sale is simply a natural conclusion to the amazing help you've already provided.
Be unforgettable in a busy world
Stand out by developing a brand that reflects the best, most authentic version of you — one that showcases your values and connects with your customers' dream-self. It's like wearing your favorite outfit, but for business.
Turn skepticism into sales
What's stopping your customers from buying? You'll learn how to address those roadblocks head-on through the power of storytelling. Stories have the power to connect, inspire, and motivate, helping your customers go from “I’m not sure” to “I’m in!”
Disarm and charm 'em with humor
Humor isn't just about getting laughs. It's a strategic tool that humanizes your brand, gets customers to put their guard down, and helps you stand out and be remembered... you'll also get some laughs!
Attract your tribe
Learn the secrets to creating a business that resonates with and attracts your ideal customers. Learn to magnetize the clients who want to pick up what you're puttin' down.
Master the art of storytelling
Modern marketing is all about connection, and humans build connection by telling stories. Whether it's your website, about page, weekly emails, successful case studies, webinar scripts, or stage time — telling a good story is the best marketing strategy you can use in 2024.
Let me introduce you to the one and only Nadia Casey!
A former White House intern, who navigated her way to Google, started writing for The Onion, and then gracefully transitioned into the world of copywriting and marketing!
Known to many (but acknowledged by none) as a cool, hip, and overall stylish lady — Nadia’s on a mission to bring authenticity and fun into the work we do while we hurtle around the sun on this rock we call home.
Her unconventional (but storyworthy) career has allowed her to uncover a delightfully human take on marketing, sales, and life.